Justin Hancock — Full-Stack Creative Director (Brand • Product • AI)
I design brands and products end-to-end—and supercharge them with AI systems that cut time-to-value.
I’m a Creative Director with 20+ years across brand, product design, product architecture, marketing, and film. I pair classic creative leadership with AI—agents, prompt systems, and automation—to ship work faster, tell clearer stories, and scale impact.
“Why me”
I bridge founder clarity, product sense, and modern AI tools. From zero-to-one to scale-up, I turn strategy into clean systems, beautiful interfaces, and content that performs.
Capabilities
Brand & Identity: Positioning, naming, visual systems, guidelines
Product & UX: Product architecture, IA, flows, design systems, high-fidelity UI
Content & Film: Direction, scripting, production, motion for social and product
Go-to-Market: Messaging, landing pages, campaigns, acquisition loops
AI & Automation: Agent design (multi-agent workflows), prompt systems, RAG basics, chatbot deployment, content automation, analytics support
AI in my toolbox (what I actually do)
• Agent architecture: Designed a suite of task-specific agents (PAIASTAR) for brand, campaign, idea fusion, and trend analysis
• Prompt systems: Modular prompts with roles, guardrails, and evaluation loops
• Content acceleration: Script → storyboard → cutdowns; auto captioning/variants
• RAG & knowledge bases: Load brand docs to keep outputs on-voice and on-brief
• Automation: Draft → review → publish flows (e.g., briefs, captions, email blocks)
• Decision support: Competitive scans, trend reads, naming sprints, idea mapping
Toolchain
ChatGPT • Venice.ai (agents) • Chatbase (site chat) • Grok (Creative) • VEO 3 (Video) • Webflow • Figma • Adobe CC (AE/PR/PS/AI) • Notion • n8n/Zapier (automation) • Procreate • Google VEO-3 (testing)
Ways to work together
Fractional Creative Director • Project Sprints • Advisory/Consulting
Contact
Email: justin@paiastar.com • WhatsApp: +972 53 770 0337 • LinkedIn:
Thank you!